Crafting Connections to
Support and Promote
Michigan's Craft
Beverage Industry.
March 23-25, 2026
Delta Hotels Convention Center in Muskegon

Help shape the future of the craft beverage industry with this free event!
Looking for the perfect gift this season? Michigan produces a variety of Michigan Crafted beverages that are bound to excite.
Explore Michigan Crafted
Connecting research needs with expert research
Connecting Michigan growers with resources for success
Connecting craft beverage producers with Michigan agriculture
Connecting consumers with Michigan craft beverages
Serving as an advisor to the Michigan Department of Agriculture and Rural Development, the Michigan Craft Beverage Council (MCBC) focuses on supporting and promoting the many facets of Michigan’s craft beverage industry, such as growers, producers, and consumers.
MCBC provides tools for searching information databases and connecting buyers and sellers to facilitate product development and industry growth.